Helping Online Retailers Earn More Revenue with Site Search
Hello! I'm Peter Fries, an independent Search Relevancy Consultant. I help online retailers measure, manage, and improve site search. I specialize in Search, Search UX, Software Development, and Information Architecture. My goal is to help you take control of your site's search capabilities.
Measuring Search Quality
You test and measure other parts of your site, but how do you even begin to test search quality? That’s exactly what I’ll show you. I help online retailers implement a data-driven approach to site search quality. The foundation of search quality is measurement. But quantifying how well search performs is tricky. It’s not enough to fix specific failing queries. There are simply too many different ways people search to account for them all. Instead, I take a systematic approach to measuring quality that can serve as a basis for continuous improvement. My approach starts with data analysis to better understand what users are actually searching for. When I’ve analyzed the actual search behaviors of users, then I recommend specific changes to maximize return on investment that I can help you make. The framework I put in place is intended to be a safety net for search quality over the life of the business. This is the basis for continuous improvement over time.
Making Sense of Search
Search Relevancy is a rich and interesting topic. It encompasses information retrieval, search UX, content managment, analytics, and much more. If you’re interested in learning about this topic, I’ve prepared a content guide to help you cut through the jungle of information.
Custom Search Audit
Want to improve the search experience for your customers? The first step is to itemize what you’re doing right and where you could do better. Improvements in your site search lead directly to increased revenue and increased customer engagement & loyalty.
I help online retailers turn search from a liability into a sales asset. I work with clients to clarify and understand business needs. Then I design and build search-driven sales experiences that guide customers to products they want to buy.
If your current ecommerce site search is losing you sales, contact me for a free consultation. I’ll help you create an engaged search experience your customers will love.